To support local talent and broaden their reach, International Guyanese-American Rapper urged local entertainers to leverage modern technology to market their creative work on the global stage. The call was made during the official launch of his Develop Home Initiative at the Marriott Hotel on Tuesday evening.
The initiative aims to provide resources and guidance for emerging artists to enhance their digital presence and connect with international audiences. The rapper emphasized the importance of utilizing platforms like social media, streaming services, and online marketing tools to push Guyanese music and culture to the forefront of the global entertainment industry.